‘But I don’t know what to do.’ You will.

By Kirsten Adshead/motherbility

You don’t have to be a born entrepreneur to be a great one.

“I don’t know what I’d do” is a sticking point for a lot of would-be entrepreneurs and side-giggers.

But the perks of entrepreneurship — getting to be your own boss, make your own schedule and control your own finances — aren’t just for those imbued with inspiration for the Next. Great. Idea.

The desire to try is the only thing you need. Everything else can be learned.

When I’m needing inspiration, or I’m just plain stuck, it helps me to logic my way out of the morass.

So here, to help nudge you along, are some questions I suggest to friends when they’re lost in the “What should I do?” quagmire.

If you’d like more help, you can always contact me (kirsten@motherbility.com), and/or the brainstormers at Wonder.



— If time, money, skill and education presented no barriers, what would you do?

— What about that choice is appealing to you? (Is it the schedule? Is it the setting? Is it the work you’d be doing?)

— What would make that life attainable? Can the barriers be overcome? If not, having identified what is appealing about your “dream life”, what are other, attainable options that would give you the same benefits?

— What is your priority (the work you do, where you work, the hours you work, the people you work with)?

— What is your ideal schedule? Do you want flexible hours or a rigid schedule? Do you need to be done with work by the time the kids get home from school? Or are you willing to work nights? How about weekends?

— How much (or little) human interaction do you want?

— Why are you interested in starting a side gig/your own business?What’s the end goal? (Do you want the challenge of building a long-term business? Are you just looking for some extra money? Is it that you want to avoid putting your kids in after-school care?)

— How much money do you realistically want to make?

— How quickly do you need income from your venture?

— How much time and energy can you realistically spend on starting and building your own business?


Why these questions? I’ve found they provide an important framework for the “What should I do?” conversation.

Recognizing your goals, passions and personal preferences will weed out some options … and bring in other choices you might not have considered.

An extroverted mom with school-aged kids who is driven to build her own business probably will make different choices than an introvert with twin toddlers who is primarily motivated by a desire to stay home and just needs a little extra cash to do it.

“I need to be making $5,000 by the end of this year, I can only work 20 hours a week and I’d rather not leave my house” significantly narrows your “What should I do?” search.

So … write down your answers. See where that gets you.

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