Even the request itself was quick.
“Hi! I’m glad you liked my product! Would you mind leaving a review on my Facebook page?”, my mompreneur friend asked.
“I’d be happy to,” I responded, and did.
The whole exchange, review included, took about three minutes.
And then I immediately thought, “Duh. Why didn’t it occur to me to write a review?”
It’s a little thing, right? It costs nothing, and I truly did love her product, so why not say so publicly?
And online reviews are one of so many things that seem little to us, but are crucial for entrepreneurs.
For us, they’re easy, quick ways to support our friend’s business. For our friend, these things add credibility to nascent business ventures, and they’re a huge morale boost for someone who’s probably deep in the trenches, trying to get a business going.
One of the greatest things I’ve found in all my talks with business-owning moms is that, consistently, we love to support each other.
So, with that in mind, here’s a list of little things you can do — now and quickly — to support your friend’s business.
11 Easy, Quick Ways To Support Your Friend’s Business
“Love” or “wow” something. Facebook’s algorithm that determines what appears in news feeds is somewhat enigmatic and seems to evolve by the second.
But Mark Zuckerberg gave us some clues last year. One of those is this: Facebook gives more weight to Reactions that aren’t the standard “like” button. So show your friends some “love”!
Share their post. Do you have to share everything all the time? No. But if someone writes something that’s actually pretty interesting, or is particularly relevant to people you know, please share it! It’s great for your mompreneuer friend … and actually helpful to other people you know.
Share their event on your page. You don’t have to attend if you can’t make it. But others might be interested, right? I’m not saying you have to be your friend’s marketing guru. But if they’re doing something that actually sounds pretty great, why not let others know?
Like/Follow their business page or social media account. It builds social credibility for them and lets you know what they’re up to. And it turns out that your friends are doing some pretty awesome things.
Leave a comment. On their ‘Gram, Facebook feed or blog. It’s encouraging, for one thing.
Also, people are weird about not wanting to be the first person to comment on something. So your comment just might be the thing that gets the conversation rolling.
Leave a review. Be enthusiastic and specific. “I love this (fill-in-the-blank)! It’s high-quality and was the perfect gift for X, Y or Z! Wonderful customer service as well. The seller responded promptly to my questions. I’d definitely buy from her again.” So easy, so helpful.
Check in. Simply ask: “How’s your business going?” If for no other reason than solo entrepreneurship can be intensely isolating and frustratingly slow-going. So it’s nice to hear that someone cares.
Compliment them. Message the owner of a business you admire and tell them what you like about it. You’ll make their day. Seriously. I can live off a “Hey, I read your blog post and loved it,” for a solid week.
Refer. Tell other friends about your friend’s business. You don’t have to be pushy. Just, for example: A friend on social media says: “Hi, everyone! ISO a math tutor for my son. Any recommendations?” You: “Yes! I know the perfect person!” So easy, so helpful for everyone involved.
Connect entrepreneurs you know. If you can train yourself to be looking for opportunities to connect people who need each other, you’ll be amazed at how many opportunities you find.
Recent examples in my life: A woman I know at church said she dreamed about helping teenage girls feel confident. So I suggested she contact Meghan Skrepenski at Raising STRONG Boot Camps. A friend was considering opening a home-baking business, so I told her about a workshop the Inn Serendipity Bed & Breakfast offers. We all know people and things. Pass it on!
Buy from them. One of the best ways to support your friend’s business is to, you know, support their business. Before you make that Target run … think about the mom-run businesses you know. (Or find one on motherbility’s Hire A Mom directory!) Does someone make children’s clothes? Could you hire a home baker for a birthday cake or treats for school? Instead of buying off a wedding gift registry, perhaps some Norwex products or an essential oils kit would be great.
And then think about your own business needs: website redesign, speakers for your events … there’s a good chance you already know someone who provides the service you need.
It’s truly incredibly easy to support your friend’s business. It doesn’t have to cost you anything. But those little things may be just the thing that says to your friend, “Yep, this is worth it. I’ve got this. Let’s keep going.”