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How To: Name your business

"A good business name is the title of your story, it's not the whole story, " said Nancy Friedman, a San Francisco-based professional business namer. "But you don't want to hamper yourself at the outset with a name that isn't pulling its weight."

StartingBlock signals Madison’s entrepreneurial maturity

By Kirsten Adshead/motherbility Madison's entrepreneurial community is coalescing. Several piecesĀ  -- business accelerators, nonprofit support, entrepreneurial festivals -- have been forming for years. But in May 2018,...