“A good business name is the title of your story, it’s not the whole story, ” said Nancy Friedman, a San Francisco-based professional business namer. “But you don’t want to hamper yourself at the outset with a name that isn’t pulling its weight.”
By Kirsten Adshead/motherbility Madison’s entrepreneurial community is coalescing. Several pieces — business accelerators, nonprofit support, entrepreneurial festivals — have been forming for years. But in May 2018, many of them will come together in StartingBlock, a 40,000-square-foot “entrepreneurial hub” that puts entrepreneurs, investors, advisers and others in one place.